Boateng, R., Heeks, R., Molla, A., & Hinson, R. (2008). In this digital age, the nature of work and employment has been greatly transformed (Subramani & Walden, 2001). There are three types of case studies that can be conducted with each having its own resolution. Gotzamani, K. D., & Tzavlopoulos, Y. E. (2009). However in traditional commerce, transactions are very slow; since, one has to go to the premises physically and this will take much time to do purchasing of the required goods. The use of e-commerce has enabled companies to improve on their customer’s knowledge of their product and service offering, integrate most of their internal and external operations and increase their product visibility. From the customer satisfaction and availability of services, online shopping is creating a major impact upon the retail stores. The International Journal of Business & Management, 2(2), 1-5. This will as well guarantee reduced packaging costs and reduction of the freight, sortation and shipping costs of goods form the organization to customer’s premises. Lakshmi, L., 2010. The aim of improving the quality of their services is one of the reasons why companies ventured into the e-business segment. Supplier will automatically incur high cost in traditional commerce due to the fact they can’t submit their bids electronically a factor that help them incur low cost of supplying goods. Information is distributed form the E-Commerce data center once the customer have made the purchasing of given goods that need to be shipped or transported to the required destination on a timely manner. The ones which have been affected are those who have been relying only on the traditional business method. How we keep our finances has also been hugely affected by technology. With up-and-coming wearable technologies and refined mobile products, customers are shopping online in more ways than one and are using technology on a daily basis. The case study was selected as it provided the best avenue for the exploration of the research questions. The industrial revolution has undergone a lot of inventions, entrepreneurships in the two centuries and this had a profound effect in the social and retail landscape that led to its transformation of a lifetime. Customized solutions are a key to success in ensuring that the cost of logistics is reduced in the organization. The use of e-commerce also enables the retailers to have high quality services to their customers through eliminating the hustle and bustle of long-queues in the physical stores. The urgency of the product by the customer will also be a determine factor on the mode of transportation that will be used to ensure timely delivery of the goods.in most cases, the customer final delivery of the product is done through the use of the light-duty tracks because; the goods might not be as many as the ones transported to the retailing centers (Zhang, Li, & Lin, 2005). Production cycle time has been reduced by about 50%, especially when the production is done in areas different from the location of designers and engineers (Lakshimi, 2010). This can be done through the use of an airplane or through the use of heavy-duty tracks depending on the bulkiness of the product. The systems of production are currently integrated with finance and marketing, business partners and customers. Industrial Management + Data Systems, 108(8), 1009-1028. The economic impact that is portrayed by the E-commerce is the high opportunity that is availed as new entrants of the business model that is used as a key boundary of separating one boundary form the other. E-Commerce is a type of business that involve agreement between the involved parties in case they want to continue with the succeeding phases of the business that are of high importance to them. According to Brousseau (2001), E-commerce offers very many benefits as compared to the traditional retail and hence explaining the basic reason as to why it is gaining popularity at such a fast rate. Retailers have had to adapt to new technological demands from users to allow them to participate in the e-business world. The impact of ecommerce is far and wide with a ripple effect from small business to global enterprise. Scenarios range from on the one hand, the almost total devastation of existing physical retailing to, on the other, limited if any impact upon “real” retailing. These write ups were central in the generation of insights of each case since they are important in managing the analysis process, particularly for large volumes of data. When agreement on purchasing goods is completed successful, order on the purchased goods I made and delivered to the customer on the right time to avoid any inconveniences. This have created pressure to retailers since their customers are increasing. Customer profiles can be used as a source of information for the improvement of products or in design of new ones. Traditional commerce does not have the electrical machine to control the manufacturing techniques that are employed for use in the company and this slows down its functionality in terms of reducing the inventories made in the company. The online E-Commerce have the search engine traffic that is very useful to both the company and the customers who purchase goods and services through the website. Role of eCommerce in Business. The use of e-ecommerce has benefited the traditional commerce by providing improved competitive advantage that comes with reduced errors, reduced cycle times, lower operational costs, and increased real time information. The direct contact with the customers provides a good forum of solving any problems that at have occurred within production and delivery, price related issues, quality matters and any additional features that should be added to the product leading to better customer service in E-Commerce. There has been anthropological model that was evident in the past ages and has is even evident in the men and women shopping today (Turban, 2006). There has been great changes for the past two decades in the retail industry due to the progress of The Times and high developments at have all been evident in the economy. This is possible since the use of e-commerce employs the use of World Wide Web, which enables millions of people from all corners of the world to have a glance at the products under sales. This makes it slow in giving the required response form the between the seller and the buyer who are in better position of improving company sales. (2014). The local rues that are in existences are the ones that are mostly used by the traditional retail stores while E-Commerce use the international rules. E-commerce has as well brought the compatibility importance that is connected with the legacy system that has to be employed by any organization that is out to prosper with reduced non-technological transactions costs. You’re in a better position to use your selling techniques and make a customer buy the product. They search for the products from the website through the use of the iPads, iPhones, tablets and computers that give them easy access and assured purchasing techniques. The theoretical framework was established through a literature review on mobile media, fashion marketing, and social media which lead to the success of e-commerce … Los Angeles: Sage, Perreault, W., Cannon, J., & McCarthy, J. According to research from MIT’s Center for Logistics and Transportation, customer travel accounts for more than 75 percent of greenhouse emissions in this wholly-offline process, yielding approximately 3.1kg carbon dioxide per journey by the average Traditional Shopper in an urban centre. Journal of Electronic Commerce Research, 11(1), 53-72. There is advance information sharing with the customers of the company leading to easy and quick purchasing of the required goods by the consumers. Insights, ideas, and inspiration for modern marketers. impact of e-commerce business on traditional bricks-and-mortar stores from both retailer and shopper perspectives. It is efficient in reaching the customer directly and embraces the bi-directional communication nature. E-commerce has a major impact on the retail industry in a variety of ways. They must be able to predict this and create a cost-effective way of delivering their products to consumers by merchandising on shelves and having a trust worthy distribution centers who will handle the products directly to their customers. Impact of e-commerce in lowering operational costs and raising customer satisfaction. Journal of Marketing. The cost of attracting new customers has been reduced through the use of the e-commerce wit high effect being experienced on the manufacturing processes. Inexpensive mass commodities were brought into existence by the industrialization era (Saini, 2014). The previous literature in addition to case study will be used in examining the impact of e-commerce on traditional retail. 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