It uses a phone's camera to scan the feet, combines that with augmented reality technology to understand just how big they are, and then feeds that into its vast array of data about the shoes that it makes. It thinks that technology is not simply going to make shoes fit better, by taking into account the precise dimensions of the foot and the lacing, fit, stitching and materials of the shoe. Sort By. "I think there's some things that we have clear line of path or visibility to," says Sussman. It's now the 8th December, and numerous 'Nike Representatives' have been utterly incapable of helping me locate the order. Are you sure you want to mark this comment as inappropriate? It says that data will be fed back throughout the company, a process that could lead to new shoe designs or sizes. This defect occurs when two bonded or glued surfaces, usually the sole and the upper, either come apart after a short period of use or aren’t bonded when the product leaves the factory. It's not the first time that Nike has introduced such new features into its app, or those based on augmented reality, which is used heavily in its SNEAKRS app. In Nike stores around the world – and just about every other shoe shop – the piece of machinery known as a Brannock Device tries to assess people's feet by pushing sliders around to measure them at their widest and their longest, but that in itself can lead to badly fitting shoes. Three day ago I bought 2 pairs of nike shoes from your showroom at Forum Value mall No.62 whitefield in banglore but I am surprised that within 3 days the product looses not it's sole as well as pasting which grips the shoe .I bought Nike shoes because it is know for it's quality standards but now I am really astonished and feel cheated that I lost money on such an inferrior product. Are you sure you want to delete this comment? Nike says it is confident it will work because it has been testing it in "stealth" mode for months. "It's our obsession with serving the consumer that sharpens our … Boys Shoes Big Kids (3.5Y - 7Y) Little Kids (10.5C - 3Y) Baby & Toddler (0C - 10C) Lifestyle Running Basketball All Shoes Boys Clothing Big Kids (XS - XL) Little Kids (4 - 7) Baby & Toddler (0M - 4T) Hoodies & Sweatshirts Pants & Tights Jackets Tops & T-Shirts Nike Pro & Baselayer Shorts All Clothing It uses computer vision to scan the foot – using only the camera of the camera and the capabilities of the app – and then combines that with data science to scan the foot and read what it says are "dozens" of different datapoints about the size of your feet. Three day ago I bought 2 pairs of nike shoes from your showroom at Forum Value mall No.62 whitefield in banglore but I am surprised that within 3 days the product looses not it's sole as well as pasting which grips the shoe .I bought Nike shoes because it is know for it's quality standards but now I am really astonished and feel cheated that I lost money on such an inferrior product. The most insightful comments on all subjects will be published daily in dedicated articles. Want an ad-free experience?Subscribe to Independent Premium. Gear up for training, sport and lifestyle with the latest women's shoes and sneakers from Please be respectful when making a comment and adhere to our Community Guidelines. I always try to purchase Nike shoes and athletic apparel. as experts at the university of tennessee found that athletes used less energy when running in the nike tailwind in comparison to other old-fashioned shoes Back then, cobblers would grab hold of a piece of equipment called a last, built to represent a foot, and sew up the material to make the shoe around it so that it would fit to people's feet. However, I can tell you about one Nike product that irredeemably sucked, so a more complete answer probably is, "It depends." Nike issues statement on Zion Williamson’s shoe breaking. Independent Premium Comments can be posted by members of our membership scheme, Independent Premium. Wrong type of glue being used. UA has seemed to focus on training-focused gear in the past, and … All Nike has to do now is live up to those standards in its policies and future business models. It allows our most engaged readers to debate the big issues, share their own experiences, discuss real-world solutions, and more. But last year, Nike was given a score of 57 out of 100 in Fashion R… Featured Newest Price: High-Low Price: Low-High. 2. The technology currently used to try and fix that problem is decades old in itself. (This writer's feet were generally a size above what had been expected, and had a range of a range of three different sizes for different shoes.) The quality and performance of our products are of utmost importance. Find your bookmarks in your Independent Premium section, under my profile. Google celebrates its 21st birthday on September 27. Nike’s stance on social issues is on point and unafraid of risks. Some select Nike Stores have quietly swapped out the traditional Brannock Devices for the app, allowing the company to gather feedback and look at how the measurements match up. You are now checking the alignment of the shoe parts. Shoe companies have been trying to do the same on a broader level ever since, though the problem has stayed largely the same. That all happened so long ago that they are based on the dimensions of a kernel of barleycorn. Fixing this defect is usually as simple as inspecting and adjusting the manufacturing process to make sure the correct glue and application technique are used. The measurement might even vary between your feet, with one slightly larger than the other, and in the future it could be possible to have differently sized individual shoes to match. With superstar athletes in almost every sport donning the Swoosh logo, it was once the must-have in sports apparel and shoe market. The The search engine was founded in September 1998 by two PhD students, Larry Page and Sergey Brin, in their dormitories at California’s Stanford University. Order placed for a pair of overpriced running shoes on the 22nd November, with the 2-4 day delivery option. Lifestyle Jordan Running Basketball Training & Gym Soccer Skateboarding Football Baseball Golf Tennis Track & Field Walking Volleyball. Commitment and Governance 85 out of 100 2. Page and Brin chose the name google as it recalled the mathematic term 'googol', meaning 10 raised to the power of 100, Chief engineer of LIFT aircraft Balazs Kerulo demonstrates the company's "Hexa" personal drone craft in Lago Vista, Texas on June 3 2019, Microsoft announced Project Scarlett, the successor to the Xbox One, at E3 2019. Since the mid -1970s, (Doorey 2011) Nike has outsourced its manufacturing activities to vario us countries especially in Asia and Due to the sheer scale of this comment community, we are not able to give each post the same level of attention, but we have preserved this area in the interests of open debate. Those shoes eventually formed into a standard size, which remains in place as the numbers used across the world today. If you believe your item is flawed, and it’s within 60 days of your purchase, you may simply return it to us for a full refund. At that point, the phone starts doing its work. The $2000 folding phone has been found to break easily with review copies being recalled after backlash, Apple has cancelled its AirPower wireless charging mat, which was slated as a way to charge numerous apple products at once, India has claimed status as part of a "super league" of nations after shooting down a live satellite in a test of new missile technology, 5G wireless internet is expected to launch in 2019, with the potential to reach speeds of 50mb/s, Uber has halted testing of driverless vehicles after a woman was killed by one of their cars in Tempe, Arizona. Nike founder Bill Bowerman, for instance, was famous for ripping apart standard shoes and resewing them to fit around the feet of the athletes he was training. This market position is partly a result of effective and efficient operations management (OM). Rubbing, blisters and blood will all be familiar to just about anyone who has ever worn shoes; for athletes, it can mean not just pain but poor performance, since shoes are built to fit precisely onto the foot. Nike has already experimented with abandoning size – it offered its Presto shoes in small, medium and large, which was neat but didn'twork for more performance-focused shoes – and this new feature could be the leap forward required to take the numbers of boxes and replace them instead with your name. Our journalists will try to respond by joining the threads when they can to create a true meeting of independent Premium. The existing Open Comments threads will continue to exist for those who do not subscribe to Independent Premium. And now Nike says, that widespread problem – attested to by unworn shoes found around people's houses, and blisters and blood on people's feet – is fixed. Again, pretty much for any sport. The report stated: Nike scored the following in the report's themed scores: 1. While shoes have changed in a variety of unrecognisable ways, the fundamental way that they're fitted to your feet hasn't altered much since the 14th century. That was part of a commitment to ensuring that the app was simple and non-intimidating no matter how complicated the underlying technology was, says Nike's Josh Moore, who led the design of the app. That leads to a whole variety of problems. However, the company lost its grip recently. This type of defect will also prompt your customer to return the shoe. Poor Labor Conditions in Foreign Countries – In the last 20 years, Nike has been consistently targeted regarding their poor labor conditions.These issues include forced labor, child labor, low wages, and horrific working conditions that were deemed “unsafe”. Russia's deputy prime minister Dmitry Rogozin has previously shared videos of Fedor handling and shooting guns at a firing range with deadly accuracy. Nike And Adidas Sustainable Initiatives. Nike Inc. is a leading global manufacturer and seller of sports shoes, apparel and equipment. It is a process prone to error: most people are in the wrong sized shoes. ... Nike issued a statement about the broken shoe. The device will have the option of adding more storage, up to 256GB, Samsung will cancel orders of its Galaxy Fold phone at the end of May if the phone is not then ready for sale. Start your Independent Premium subscription today. In 2017, Nike took a big step backwards, as International Labor Rights Forum reported that the company had turned its back on its commitment to the Worker Rights Consortium (WRC), which effectively blocks labor rights experts from independently monitoring Nike’s supplier factories. A huge number of people already suffer with wrongly sized shoes – and if the app got them even more wrong, then it could simply exacerbate the problem it was created to fix. It is, the company says, the biggest problem with wearing shoes, and bad fit leads to uncomfortable sneakers, worse performance, and people returning shoes or just simply not deciding to buy new ones. The company used lessons learned from the introduction of those feautres to inform the new release, Moore said. But for now, the company wants to change how you get to that size. The company said that the new console will be 4 times as powerful as the Xbox One and is slated for a release date of Christmas 2020, Apple has announced the new iPod Touch, the first new iPod in four years. Getting this wrong could be very bad indeed. Some of these are the Robust Design, the Modular Design, the Computer-Aided design (CAD), the Value Analysis and the Environmentally Friendly Designs. After that they'll stand next to the wall and simply point the shoe at their foot. Read our full mailing list consent terms here. Insufficient or incorrectly applied glue. The quality of Nike shoes went down.. but I still love the Air Max 90s. Pressing that will open up the camera and a whole host of instructions. That measurement might vary with the shoes; it might even be different for alternative versions of the shoe, because of the way the materials work. The new feature will appear initially inside of the Nike app, as well as in a slightly different experience in stores. "And then there's some things that we don't even know where this could take us.". Create a commenting name to join the debate, There are no Independent Premium comments yet - be the first to add your thoughts, There are no comments yet - be the first to add your thoughts. Both of those processes remain in place now. Once it has those measurements, offering a precise picture of your "foot morphology", it is fed into a machine learning model that is learning how feet are sized over time. lower sales to its top customer NKIE find sufficient projection space to make up for Foot cabinet told Nike that it wanted to reduce the number of Nikes porch shoes-the Air Jordan Shoes and others that sell for well over $100-because the vendor believed that consumers were turning more to mispriced shoes. Please continue to respect all commenters and create constructive debates. March 19 2018, A humanoid robot gestures during a demo at a stall in the Indian Machine Tools Expo, IMTEX/Tooltech 2017 held in Bangalore, Engineers test a four-metre-tall humanoid manned robot dubbed Method-2 in a lab of the Hankook Mirae Technology in Gunpo, south of Seoul, South Korea, The giant human-like robot bears a striking resemblance to the military robots starring in the movie 'Avatar' and is claimed as a world first by its creators from a South Korean robotic company, Waseda University's saxophonist robot WAS-5, developed by professor Atsuo Takanishi, Waseda University's saxophonist robot WAS-5, developed by professor Atsuo Takanishi and Kaptain Rock playing one string light saber guitar perform jam session, A test line of a new energy suspension railway resembling the giant panda is seen in Chengdu, Sichuan Province, China, A test line of a new energy suspension railway, resembling a giant panda, is seen in Chengdu, Sichuan Province, China, A concept car by Trumpchi from GAC Group is shown at the International Automobile Exhibition in Guangzhou, China, A Mirai fuel cell vehicle by Toyota is displayed at the International Automobile Exhibition in Guangzhou, China, A visitor tries a Nissan VR experience at the International Automobile Exhibition in Guangzhou, China, A man looks at an exhibit entitled 'Mimus' a giant industrial robot which has been reprogrammed to interact with humans during a photocall at the new Design Museum in South Kensington, London, A new Israeli Da-Vinci unmanned aerial vehicle manufactured by Elbit Systems is displayed during the 4th International conference on Home Land Security and Cyber in the Israeli coastal city of Tel Aviv, {{#verifyErrors}} {{message}} {{/verifyErrors}} {{^verifyErrors}} {{message}} {{/verifyErrors}}, Nike claims to have fixed the biggest problem with shoes, Nike says it has improved the shoe so good it became controversial, You may not agree with our views, or other users’, but please respond to them respectfully, Swearing, personal abuse, racism, sexism, homophobia and other discriminatory or inciteful language is not acceptable, Do not impersonate other users or reveal private information about third parties, We reserve the right to delete inappropriate posts and ban offending users without notification. Share this video if you agree! By combining that information about your feet with all of Nike's information about its shoes, it can compare the two and decide what shoe size you actually need. In the future, with even more work and more feedback, that could develop into new ways of understanding shoe size – or giving it up completely. More than a quarter of shoes come back to stores because they don't fit, and Nike thinks that the number is actually probably even higher when it accounts for the people who simply go on wearing badly fitted sneakers, or don't ever wear them at all. But both rely on the same basic principles, if they are presented in different ways. Starting from the front, roll the shoes to align the parts, toe caps, vamps, overlays, eye stays, and eyelets. I am confident that Quora User's answer generally is on-target. The sewing might be done by machines and the lasts might be made out of the latest materials, but the way they are fitted around the feet and the numbers used to describe that fit is unchanged.